Game 01
Price Challenges
Guess the real markup before the reveal. Daily rounds, streaks, and a global leaderboard.
Elon Musk coined the idiot index at SpaceX: a part's price divided by the cost of its raw materials. A high score means someone, somewhere, thinks you're an idiot. We estimate it for 1,000+ everyday products — some score 2×. Some score 100×. Look up yours.
Guess the real markup before the reveal. Daily rounds, streaks, and a global leaderboard.
Claim open products, submit BOM research, and earn points when your estimates hold up.
Monthly brand rankings — most honest pricing, highest luxury premiums, best value champions.
Diagnose vendor spend with the Idiot Index Audit, buy category benchmark reports, or embed live widgets.
A daily discovery agent and community research submissions feed the registry — every product tracked with full provenance and submitter attribution.
Each product gets a conservative bill-of-materials estimate, snapshotted with a date stamp so price and BOM changes are tracked over time.
Explore the navigator, vote on estimates, play the challenges, embed the data, or run a vendor audit. Every figure is an estimate — and says so.